MELANOMA PLASTER
1 in 5 people will get skin cancer. And the most dangerous form is malignant melanoma.
Luckily there are endless apps that help detect the signs. So problem solved, right? Wrong.
Detect melanoma early and it's 99% curable. Detect it late and it could be too late.
That's why checking is so important, yet so few people do it. So how do you get them to check?
We took a simple plaster – a household item that people use on average twice a year
– and turned it into a powerful reminder for people to check their skin for the early signs of melanoma.
Luckily there are endless apps that help detect the signs. So problem solved, right? Wrong.
Detect melanoma early and it's 99% curable. Detect it late and it could be too late.
That's why checking is so important, yet so few people do it. So how do you get them to check?
We took a simple plaster – a household item that people use on average twice a year
– and turned it into a powerful reminder for people to check their skin for the early signs of melanoma.
NIVEA
JUNG VON MATT
GERMANY
GERMANY
CREDITS
JUNG VON MATT
Creative Team: Boreum Kim, Harvey Wilks, Juan Kebork, Natalia Zapata, Renato Valim
ECD: Dörte Spengler-Ahrens, Jan Harbeck
CD: Joāo Peixoto, Sarah Buggle
Production: .fount
Music: Massive Music
ECD: Dörte Spengler-Ahrens, Jan Harbeck
CD: Joāo Peixoto, Sarah Buggle
Production: .fount
Music: Massive Music