RED PATRICK’S
How could we make people talk about Budweiser during the greenest day of the year - St. Patrick's?
Simple: we realised that our main competitor has a little red in it ︎.
Using image-recognition software, we developed a website where anyone could scan
a simple red shape in our colour and get a free Budweiser at any participating bars.
Simple: we realised that our main competitor has a little red in it ︎.
Using image-recognition software, we developed a website where anyone could scan
a simple red shape in our colour and get a free Budweiser at any participating bars.
BUDWEISER
AFRICA DDB
BRAZIL
BRAZIL
CREDITS
AFRICA DDB
Creative Team: Denilson Amorim, Renato Valim
CD: Rodrigo Marangoni
CD: Rodrigo Marangoni